Feb 22, 2022
Legal Marketing Review is common for big businesses with in-house legal teams. In this episode, I'll be discussing what smaller businesses need to know.
Just as you want your marketing to help you stand out from your competition and help you sell your products and services, you want to make sure you’re...
Feb 15, 2022
With all the talk about complying with the FTC over the past few episodes, it should come as no surprise that the organization also has guidance on money-back guarantees. Money-back guarantees are a heavily used sales tool and, sometimes, they honestly make me cringe.
In this episode, I discuss how to structure...
Feb 8, 2022
For the last few episodes, I’ve talked a lot about marketing and complying with the Federal Trade Commission for the legal side of your business. Primarily, I’ve looked at testimonials and advertising claims. Today, I want to look at the FTC more broadly and why it matters for your marketing.
In this episode, I do a...
Feb 1, 2022
Income claims are so common in the online business world. I see it in online courses, group programs, and service offers, and there’s been a lot of discussion on both the ethics and efficacy of using them.
Regardless of your point-of-view on that matter, you must take care before you incorporate this type of claim...