Nov 16, 2021
From specializing in Pinterest to managing accounts on several social media platforms, the role of social media manager covers a really broad range. In addition to managing some aspect of social media for other businesses, it can overlap with creative or VA business types, especially if it involves content creation for client accounts.
Because it’s a hybrid of these other areas, I wanted to cover legal for social media managers separately. So in this last episode of the series, I review different aspects of a social media manager’s business such as selecting an entity, working with clients, and building your team.
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In this episode:
[03:07] - Social media managers need to decide a business entity under which to file.
[05:01] - As a social media manager, you must have a strong client agreement in place. Danielle recommends a few areas to address.
[06:52] - Are you guaranteeing results in your contract? Most social media managers do this instead.
[07:26] - Danielle discusses a hot topic among lots of social media managers: content ownership.
[09:02] - Social media managers need to be aware of these three terms regarding content ownership in their client agreement.
[09:54] - Danielle offers a precaution if you create branded Canva templates for your clients.
[10:43] - You should include a few legal policies on your social media service website, if you have one.
[12:46] - Danielle reviews trademark considerations to help protect your brand.
[14:46] - What should you keep in mind as you hire more people and expand your team?
[15:34] - To wrap up, Danielle reveals the action steps you should take today.
Links & Resources:
Social Media Manager Legal Guide
Legal Templates for Social Media Managers
Episode 31: “Website Accessibility”
Episode 13: “Content Ownership in Contracts”